I have said this before, you can be the best artist out there, but if people don’t know who you are or can’t see your artwork, you are limiting your audience. Social media is extremely important. You need to understand what each platform does. Just because there is a social network, doesn’t mean that you need to be marketing on it. You need to understand what platform will work for you, how to use it and figure out whether it makes sense for your business or promoting your work. You need to figure out who is engaging with your content? and where should your artwork live, to better chance a connection with your audience.
Facebook and Instagram are my choice of platforms. I found that both engage my viewers. It allows me to add content that will encourage my targeted audience to click and engage with me. These two platforms are social media powerhouses, and can help build a strong presence allowing people to follow me and my work. Once l determined my platforms, it was time to build my profiles. It was important for me to keep my branding consistent with who l am and what l provide. I also decided to create my own art website, www.alicemelofineart.com that allows me to sell my artwork, provide a viewing platform, engage interest, and blog.
A complete profile is necessary when trying to attract a good following, allowing you to share content, and add website information. It’s important to be able to link your social platforms together. Start analyzing what the best time is to engage with your audience and see which posts get the most likes and comments. You need to pay close attention to these details. I know it can take up a lot of your time but it will be worth it as you build your audience. Posting videos is also becoming extremely popular, this is a marketing tool that l am not completely familiar with, but l am hoping to utilize this tool in the near future.
It’s also important to analyze your competitors, what platforms are they on? and what is working for them? What content are they sharing? And how often? It is also important to connect with influencers, people who you follow and admire. By commenting on their posts, sharing and engaging conversation with them you are bound to get more people seeing your work. To get noticed you need to network with people in your community and ask questions, get involved. Visibility will land you more followers making you an influencer yourself.
I started blogging a while ago. This is something that can be overlooked, but l have found that by blogging on my own website my name and social accounts have been noticed online. This will also allow you to build a reputation in your own community. I try really hard to blog at least 3 times a month and add valued content to my followers. This also allows me to better my writing skills. The more content you add the bigger following you gain, so l am hoping to bump up my blogging if l can find more time.
Be consistent. Your followers need to be able to count on you for a daily does of inspiration or guidance. Share awesome content, this not only will help you build your brand and allow your personality to shine and connect with your followers. You need to remember to share visually and make your posts appealing to your viewer. Don’t just share your own content either. I like sharing other content that can add value to my branding, and will help promote me, such as sharing content of my other fellow artists and friends.
Remember that what you post will determine the trust of your followers. Be true to who you are and what your goals are. Have fun, and seek help when needed.
Have a beautiful day,
I am hoping that l can be inspirational and informative. I feel that paying it forward is a great way to live.